Ferré, all licenses go to It Holding

From 2004, and following in the footsteps of Allison for eyewear, all the Ferré brand licenses will be transferred to some of the industrial centers of It Holding. The news is part of a series of initiatives regarding the Ferré brand: the internationalization of licenses, the evolution of Gianfranco Ferré lines for men and women, the opening of new boutiques, the launch of a jewelry collection, a joint-stock company and a perfume.

As far as boutiques are concerned, whether directly managed or under franchise, the plan is to open 16 stores in 2003 and 7 stores in 2004, which will be added to the 35 now situated all over the world. By July 2003, new Ferré sales offices will also be opened in Madrid, London and Paris.

The joint-stock company, created by It Holding in collaboration with E' spa, is on the other hand linked to the restyling of the Milan flagship store in via Sant'Andrea where, next to the boutique, the first of a series of centers will host clients, vips and guests.