Coach Signs License Agreement With Marchon
Coach Inc., a leading marketer of modern classic American accessories, announced an exclusive licensing agreement with Marchon Eyewear. The agreement will give Marchon the worldwide license to manufacture and distribute both the sun and ophthalmic Coach Eyewear collections. The new eyewear collection will allow Coach to capture an increasing share of its consumers' accessory wardrobe and further strengthen its positioning as a lifestyle brand.
This new eyewear collection from Marchon and Coach is a collaborative effort that combines the Coach aesthetic for fashion accessories with the latest fashion directions in eyewear and sunwear. Coach sunwear will be sold in Coach retail stores and is expected to be launched by Marchon to select sunglass retailers in major markets for Spring 2003. Marchon also plans to unveil the ophthalmic collection later in 2003 through the company's extensive network of optical retailers.