Ciba Vision Will Work with Grey Worldwide New York

To further strengthen its global branding, consumer marketing and advertising messaging, CIBA Vision, the eye care unit of Novartis AG, today announced that it has selected Grey Worldwide as its global consumer advertising agency. Grey will provide strategic and creative marketing support for all of CIBA Vision's Contact Lens and Lens Care Business Units.

Joe Mallof, CEO of CIBA Vision stated: "The partnership with Grey Worldwide brings a new level of marketing excellence to CIBA Vision. We look forward to having the agency develop powerful new global advertising campaigns that profitably build our business in world markets. Grey is an outstanding global advertising agency and will help us become better marketers and better business leaders."

(Source: AP Biscom)