Carl Zeiss Meditec Launch Direct Sales Operations In Japan

With the start of the new financial year 2002/2003 in October, Carl Zeiss Meditec AG has launched its direct sales and marketing operations in Japan. As a result the global leader in the supply of ophthalmic systems now has its own subsidiary in Tokyo, Carl Zeiss Meditec Co. Ltd., for marketing and service activities in the world's second most important market for medical technology.

Ulrich Krauss, President and CEO of Carl Zeiss Meditec AG: "With our ophthalmic systems, we already generate sales of over EUR 18 million in Japan. Due to direct sales and marketing this sum will grow by EUR 15 million to at least EUR 33 million in the financial year 2002/2003. The new company will generate a positive contribution to our results right from the start."

Behind the USA, Japan is the largest market for systems for diagnosis and treatments of eyediseases. Sales of ophthalmic systems in Japan have more than doubled since 1992/93 and are expected to further increase in the next few years. In particular, products for treating glaucoma are in high demand.

(Source: APBiscom)