LA NUOVA COLLEZIONE MAD IN ITALYTHE NEW COLLECTION BY MAD IN ITALY
La natura prende forma sulle nuove montature Mad Fun Il tratto creativo della natura ha lasciato il segno sui nuovi modelli della collezione MAD IN ITALY, il brand di Vista Eyewear che con le sue 3 linee: MAD UP, MAD FUN e MAD IN ITALY, ha contribuito a riscrivere lo stile degli occhiali da vista. Oltre a 5 nuovi modelli MAD IN ITALY, sono proposte 3 montature MAD FUN, pensate esclusivamente per donne dalla spiccata personalità.Elemento distintivo è il colore, proposto in tutte le sue più vive sfumature. I tre modelli, due con il frontale in metallo (Edera e Giglio) e uno in acetato (Girasole), catturano l'attenzione per il gioco cromatico delle aste prodotte con incollaggi multicolor che creano originali contrasti "rubati" alla natura: ali di farfalle, pesci tropicali, fiori rari, piume di uccelli rappresentano la fonte d'ispirazione per questa insolita palette di tonalità.Il leitmotiv della collezione rispecchia lo slogan dell'azienda "the madness of being oneself". La natura non si preoccupa di mostrarsi nella sua autenticità e appare per ciò che è realmente. Il colore non è un motivo discriminatorio, ma, al contrario, rappresenta un dettaglio di distinzione. Colori, forme, particolari rendono unico ogni elemento presente sul nostro pianeta, mostrandone la sua sorprendente bellezza. Proprio come per la donna che sceglie una montatura MAD FUN: sicura e intraprendente, sente di poter esprimere liberamente se stessa dando colore al proprio carattere.Un design ricercato, un'altissima qualità dei materiali, una cura minuziosa dei dettagli sono tutti fattori che racchiudono l'origine più vera del marchio: una produzione che riflette l'autentico valore del Made in Italy.Accostamenti di colori brillanti e forme morbide ed arrotondate rendono davvero unici Edera, Giglio e Girasole, disponibili in 8 varianti di colore. I modelli rappresentano dunque il perfetto connubio tra uno stile eclettico e una nuova forma di femminilità che ritrova la propria essenza nell'armonia del mondo che la circonda.
Nature takes shape on the new Mad Fun frames Nature's creative impulse has left its mark on the new models in the MAD IN ITALY collection. With its three brands, MAD UP, MAD FUN and MAD IN ITALY, Vista Eyewear has rewritten the style of eyeglasses. In addition to five new MAD IN ITALY models, three MAD FUN frames will be presented, that have been conceived exclusively for women with strong personalities. The distinctive element is color, presented in all of its liveliest shades. The three models, two with front face in metal (Edera and Giglio) and one in acetate (Girasole), capture attention with the chromatic effects of the temples, produced with multicolor gluing that creates original contrasts "stolen" from nature: butterfly wings, tropical fish, rare flowers and bird feathers represent the source of inspiration for this unusual palette of tones. The leitmotiv of the collection reflects the company's slogan: "the madness of being oneself." Nature isn't afraid to show its authenticity and appear as it really is. Color is not a reason for discrimination, but to the contrary, represents a distinctive detail. Colors, shapes and details make every element unique on our planet, showing its surprising beauty. Just like a woman who chooses a MAD FUN frame: confident and bold, she feels that she can freely express herself, giving color to her character. An elegant design, very high quality materials and meticulous attention to detail are all factors that encompass the essential origin of the brand: production which reflects the authentic value of products Made in Italy. Combinations of brilliant colors and soft and rounded forms make these models unique: Edera, Giglio and Girasole are available in 8 different color versions. The models thus represent the perfect match between versatile style and a new form of femininity that finds its essence in the harmony of the surrounding world.
Nature takes shape on the new Mad Fun frames Nature's creative impulse has left its mark on the new models in the MAD IN ITALY collection. With its three brands, MAD UP, MAD FUN and MAD IN ITALY, Vista Eyewear has rewritten the style of eyeglasses. In addition to five new MAD IN ITALY models, three MAD FUN frames will be presented, that have been conceived exclusively for women with strong personalities. The distinctive element is color, presented in all of its liveliest shades. The three models, two with front face in metal (Edera and Giglio) and one in acetate (Girasole), capture attention with the chromatic effects of the temples, produced with multicolor gluing that creates original contrasts "stolen" from nature: butterfly wings, tropical fish, rare flowers and bird feathers represent the source of inspiration for this unusual palette of tones. The leitmotiv of the collection reflects the company's slogan: "the madness of being oneself." Nature isn't afraid to show its authenticity and appear as it really is. Color is not a reason for discrimination, but to the contrary, represents a distinctive detail. Colors, shapes and details make every element unique on our planet, showing its surprising beauty. Just like a woman who chooses a MAD FUN frame: confident and bold, she feels that she can freely express herself, giving color to her character. An elegant design, very high quality materials and meticulous attention to detail are all factors that encompass the essential origin of the brand: production which reflects the authentic value of products Made in Italy. Combinations of brilliant colors and soft and rounded forms make these models unique: Edera, Giglio and Girasole are available in 8 different color versions. The models thus represent the perfect match between versatile style and a new form of femininity that finds its essence in the harmony of the surrounding world. 
