DE RIGO PUNTA SULL’ESTERODE RIGO TARGETS OVERSEAS MARKET
Per l'azienda di Longarone uno sviluppo dell'area Asia Pacific con un nuovo head quarter a supporto dei luxury-brand Sempre più Asia-Pacific per De Rigo Vision, player internazionale dell'occhialeria, con la recente inaugurazione di un nuovo head quarter in Cina. Il polo gestisce strategie comuni a livello di prodotto, marketing e vendite al fine di consentire una penetrazione maggiore e più veloce nel far east grazie ad un piano di riorganizzazione aziendale volto a sfruttare appieno le potenzialità dei propri brand. A tal proposito l'Azienda bellunese annuncia la nomina di Gary Li Hui - top manager cinese proveniente da un'esperienza di 13 anni dal gruppo Charmant come Vice Direttore Generale - a General Manager della filiale. Contemporaneamente, per sviluppare e coordinare al meglio le diverse iniziative a supporto dei clienti, sono state rafforzate anche le divisioni Sales&Marketing con l'inserimento di due nuovi Sale Director e di un Marketing Manager. Basi logistiche della nuova struttura sono i tre uffici di Guangzhou, Pechino e Shanghai, che garantiscono un servizio mirato a 360° per i mercati del far east. Positivo lo scenario anche nel resto del mondo soprattutto in Brasile e Penisola Iberica dove il trend è a doppia cifra. De Rigo Vision Portugal ha raggiunto infatti risultati molto positivi nel 2014 chiudendo l'anno in positivo rispetto al budget prefissato. Un risultato molto importante se si considera la non facile situazione economica del Paese. Una performance positiva da attribuire anche agli housebrand Police (+19%) e Sting (+18%). Anche Wilvale De Rigo cresce in Brasile chiudendo il 2014 in crescita rispetto al 2013. La crescita è stata trainata dall'house brand Police che, grazie alla collezione ricca di contenuti stilistici e alla popolarità del testimonial "di casa" Neymar Jr, prevede di raddoppiare le vendite.
For the Longarone-based company, development of the Asia Pacific area with new headquarters to support luxury brands An ever-increasing presence in the Asia-Pacific area with the recent inauguration of new headquarters in China for international eyewear player De Rigo Vision. The center handles shared product, marketing and sales strategies oriented toward enabling greater and faster penetration of the Far East thanks to a corporate restructuring plan aimed at making full use of the potential of its brands. In this regard, the Belluno-based company announced that Gary Li Hui – a Chinese top manager with 13 years' experience as deputy managing director of the Charmant group – has been appointed general manager of the subsidiary. At the same time, to develop and coordinate the various customer support initiatives, the sales and marketing divisions have been strengthened through the addition of two new sales managers and a marketing manager. The logistics bases for the new structure are the three offices at Guangzhou, Beijing and Shanghai, which will guarantee 360° targeted services for markets in the Far East. The scenario is positive also in the rest of the world, especially in Brazil and the Iberian Peninsula, with a double-digit growth. De Rigo Vision Portugal had very positive results in 2014, with a year-end budget in excess of the forecast figure. A very important result considering the country's difficult economic situation. Positive performance is due also to house brands Police (+19%) and Sting (+18%). Wilvale De Rigo is also growing in Brazil and closed 2014 with growth compared to 2013. The increase was driven by house brand Police; thanks to a collection packed with style and the popularity of local testimonial Neymar Jr., its sales are expected to double.
For the Longarone-based company, development of the Asia Pacific area with new headquarters to support luxury brands An ever-increasing presence in the Asia-Pacific area with the recent inauguration of new headquarters in China for international eyewear player De Rigo Vision. The center handles shared product, marketing and sales strategies oriented toward enabling greater and faster penetration of the Far East thanks to a corporate restructuring plan aimed at making full use of the potential of its brands. In this regard, the Belluno-based company announced that Gary Li Hui – a Chinese top manager with 13 years' experience as deputy managing director of the Charmant group – has been appointed general manager of the subsidiary. At the same time, to develop and coordinate the various customer support initiatives, the sales and marketing divisions have been strengthened through the addition of two new sales managers and a marketing manager. The logistics bases for the new structure are the three offices at Guangzhou, Beijing and Shanghai, which will guarantee 360° targeted services for markets in the Far East. The scenario is positive also in the rest of the world, especially in Brazil and the Iberian Peninsula, with a double-digit growth. De Rigo Vision Portugal had very positive results in 2014, with a year-end budget in excess of the forecast figure. A very important result considering the country's difficult economic situation. Positive performance is due also to house brands Police (+19%) and Sting (+18%). Wilvale De Rigo is also growing in Brazil and closed 2014 with growth compared to 2013. The increase was driven by house brand Police; thanks to a collection packed with style and the popularity of local testimonial Neymar Jr., its sales are expected to double. 
