PUMA Celebrates Italian Craftsmanship with the Made-In-Italy Collection

An exclusive line of footwear that combines tradition and innovation, paying tribute to Italian craftsmanship and design

PUMA, one of the world’s leading sports brands, celebrates the excellence and tradition of Italian craftsmanship with the launch of its latest footwear collection: Made-In-Italy. This exclusive line pays homage to the people and communities that are the beating heart of Italy, embracing the elegance and mastery of Italian design.

The PUMA Made-In-Italy collection is divided into three chapters, each highlighting the classics of tennis, basketball, and running. Each piece is made in Italy with the highest quality materials and unparalleled attention to detail, reflecting the renowned heritage of Italian fashion. Among the models, we find five iconic PUMA silhouettes: GV Special, Indoor, Suede, Clyde, and Easy Rider, each reinterpreted with elevated and distinctive executions.

The campaign accompanying the launch of the collection was shot in the streets and squares of Naples, where different generations of Italians interpret the collection in a unique and personal way.

The launch of PUMA’s Made-In-Italy collection takes place today, with the presentation of the GV Special, Suede, and Clyde models in the striking colors "Intense Red" and "Opal Blue." The second launch is scheduled for August 3rd, featuring the Easy Rider and Indoor models. Finally, the third and final drop will occur on October 19th, completing the Made-In-Italy pack with the GV Special and Clyde models.