MICAM Milano, the world’s leading international footwear trade show, will be held at Fiera Milano
MICAM X serves as the global reference point for footwear industry professionals, offering a unique event with over 1,700 shoe collections each edition, successfully blending business with fashion.
The event returns to Fieramilano (Rho) from September 15 to 17, 2024, with an expanded program of seminars, an area dedicated to innovative technologies for the future of retail, and an exhibition of materials and components aligned with SS 2025 trends. Among the new features is Livetrend's Trends Buyer's Guide, designed to optimize purchasing according to seasonal trends, as well as the presence of 12 emerging designers. A highlight of this edition is the return of the fashion shows, scheduled daily at 12:45 PM.
These 12 talents, from Italy and around the world, will be in the spotlight at MICAM, showcasing collections focused on sustainability, attention to materials, comfort, durability, and style. This selection of new designers stands out for its variety and quality, with the showcase taking place in Pavilion 1.
The event will also feature the Future of Retail area, offering an immersive experience with advanced technologies such as 3D scanning, augmented reality, artificial intelligence, and digital transformation—an exclusive preview of the store of the future that, edition after edition, continues to attract the interest of industry professionals.
MICAM X aims to serve as a source of inspiration, stimulating discussion and supporting changes in design and retail experiences, while grounding everything in art and tradition to attract and engage consumers. It’s an immersive experience to discover upcoming fashion trends, thanks to dedicated seminars, research, and materials to explore and touch.
On the topic of sustainability, the world is shifting towards new economies, which require new business models and products designed to be 100% disassemblable and recyclable. MICAM X presents a platform for gathering and sharing authoritative opinions on this issue, which, combined with continuous dialogue, provides industry professionals with a solid foundation for their business decisions.
With the advancement of increasingly sophisticated technologies, distribution channels are also evolving rapidly. In this constantly changing environment, brands and retailers must redesign their strategy, product offerings, and market presence to adapt to new consumer styles and behaviors. MICAM X showcases technologies, prototypes, solutions, and inspirations to support market strategies aimed at the consumer of the future.
