Borbonese Renews Eyewear Partnership with Jet Set Group
Borbonese, the renowned Italian luxury leather goods brand, has renewed its eyewear license agreement with Jet Set Group for another five years, strengthening a partnership that began six years ago. The agreement covers the design, production, and distribution of both optical and sunglasses collections, further solidifying the brand's position in the high-end accessories market.
“This collaboration is a shared story of success and growth for both Borbonese and Jet Set Group. It is a solid relationship that has evolved creatively and in terms of distribution over the years. We are now entering a new phase that will further expand the Borbonese brand and our business internationally,” stated Stefano Ferro, CEO of Borbonese.
Alberto Cotognini, General Manager of Jet Set Group, commented: “We are particularly proud to continue this partnership with Borbonese. Together, we have achieved significant milestones in terms of volume and market presence. This new agreement serves as additional motivation to keep developing the potential of the Borbonese Eyewear brand worldwide.”
The renewal of the eyewear license follows another significant milestone for Borbonese: the brand's reentry into the fragrance market. Last November, it launched a collection of four perfumes in collaboration with Douglas, available exclusively in select maison boutiques.
Borbonese closed 2023 with impressive results, recording a 12% growth and achieving revenues of €36 million, with EBITDA up by 15%. These figures underscore the success of a strategy aimed at consolidating the brand's presence in both traditional and emerging markets.
With this renewed agreement with Jet Set Group, Borbonese is poised to embark on a new chapter, focusing on strengthening its identity and appeal in the global luxury eyewear market.