Mykita stays ith Borthwick

Mykita presents the new collection via a series of personal portraits featuring a line up of mixed characters photographed by longtime collaborator and friend of the maison, artist Mark Borthwick. In his ninth campaign for the German brand Mark Borthwick places his living subjects front and centre, making a departure from the landscape and travel-tinged theme of previous years. Photographed in L.A., the character-driven campaign lives through the compelling individuals scouted locally for the photo shoot, including friends and family of Mykita and Borthwick. Some quirky creatures of the animal kingdom also found their way into the photos and fit right into the unaffected style of the motley troupe.