Vuarnet opens in the heart of Paris

The brand has chosen the Ville Lumière for opening of its first flagship store. The 100 m2 store will be located at 28 Rue Boissy d’Anglas, where the history of the brand started 60 years ago, in the laboratory of optician Roger Pouilloux, founder of the brand. The store will be adorned by Vuarnet colours: blue, white and red. A “Wall of Fame” will put famous endorsers firmly in the limelight and the mineral lens will play a central role. The entire collection of sunglasses will be on display, from the brand's early models like the “02” frame worn by Mike Jagger and Romy Schneider, the “06” chosen by Alain Delon in the film La Piscine and the “03” of The Dude in the film The Big Lebowski, through to Glacier, the companion of the famous secret agents. Finally, the store will also showcase the latest collections and reworking of the Vuarnet Tee in a limited edition.