Vuarnet: ambassador for French excellence

France has awarded Vuarnet the “Entreprise du Patrimoine Vivant” (“Business of Living Heritage”), well and truly a stamp of approval for businesses who stand out for their savoir-faire in craftsmanship par excellence. This year the company reached its 60th birthday and celebrated this important milestone with the opening of its first flagship store in Paris, at 28 rue Boissy d’Anglas. In other big news for the company, Vincent Cassel has been chosen to be the brand’s celebrity endorser, and the company has announced that a store in New York’s Soho neighbourhood will be opened by the end of 2017. Finally, the maison has recently launched Vuarnet Ice. The new model, the result of two years of development, combines high-performance materials with the Vuarnet® mineral sunglass lenses, complementing a linear and contemporary design.