The power of customization

Look The Concept Factory, an all-Italian company that has been operating on the market since 1978, introduced the Look Add line during MIDO.The project is the outcome of sharing different experiences: those of graphic designer Kamiel Koudijs from Holland, and Mark Osinga, eyewear expert and enthusiast. The meeting with Look The Concept Factory was the last step in the creation of this collection of interchangeable eyeglasses. Look Add was developed around customization: starting from five basic shapes, you can create over seventy aesthetic solutions simply by changing the front.