The most social fair

Last year social media at MIDO doubled with 100% more content and interactions during the fair, over 10,000 posts on Instagram and Twitter, and 2000 new fans on Facebook. But the figures have continued to grow exponentially because the Wonder is active throughout the year and interaction with its “followers” and friends is ongoing. The Instagram profile alone grew 10 times in volume from 400 followers at end February 2016 to 4,400 today. The www.mido.com website has also been completely revamped with renewed graphics that make it simpler, more interactive and effective.