The eternal appeal of Rome

The Emporio Armani spring/summer 17 campaign was shot in Rome by Lachlan Bailey. Outdoor locations are flooded with the unmistakable light of the Eternal City, backdrops that create a mood without being intrusive. Its cobbled streets, monumental architecture and the banks of the Tiber are iconic postcards with a cosmopolitan feel. These real, yet film-like, settings act as a stage for models Luna Bijil, Chiharu Okunugi, Roos Abels, Alessio Pozzi, Kit Butler and Mattia Harnacke. Portrayed in a group, like a sophisticated, elegant gang. Poses are relaxed, situations natural. A palpable energy can be felt that communicates the sense of belonging inherent in the DNA of Emporio Armani.