The digital museum dedicated to eyewear

Debuting at MIDO, www.GalleriaSafilo.com is the new digital museum in the world entirely dedicated to eyewear, its history and technology. Every guest visiting the GalleriaSafilo.com will have the opportunity to register and create a personal gallery, selecting and downloading the favorite pieces from the 300 unique pieces of Safilo’s permanent collection on display. This includes glasses that belonged to Elvis Presley, Madonna and Elton John, ancient and contemporary artworks – all classified by genre (ancient, modern, active, celebrities, lifestyle, art, science), historical period (from the seventeenth to the twenty-first century), brand (Safilo, Polaroid, Carrera, Smith) – that can be shared in social networks, tagging friends. In addition to the permanent collection – which will be progressively enriched by showcasing additional items from the collection of 3000 pieces – it will propose a calendar of events and temporary exhibitions.