The Color of the Year 2018

According to Pantone the Color of the Year 2018 is Pantone 18-3838 Ultra Violet. This color suggests the mysteries of the cosmos, the intrigue of what lies ahead. This dramatically provocative and thoughtful purple shade, communicates originality, ingenuity, and visionary thinking that points us toward the future. The Pantone Color Institute is a consulting service within Pantone that forecasts global color trends and advises companies on color in brand identity and product development. Laurie Pressman, Vice President of the Pantone Color Institute announced “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today”.