The Coco Song Award choses MIDO

Area98 - owner of the exclusive brand in collaboration with the Harim Accademia Euromediterranea - has announced the first edition of the Coco Song Award. The challenge offered to the Harim Accademia Euromediterranea’s students of Fashion Design, Jewellery Design and Accessories and Interior & Product Design is to introduce new creative elements into the collection, starting from the characteristics which have become the crowing glory of the brand, whilst reinterpreting them. Proposals from the young talents will be destined for the Coco Song sunglasses line. The Jury - composed of members of the Area98 Executive board, teachers from Harim Accademia Euromediterranea, client opticians from the main markets in which Area98 operates together with representatives from the eyewear industry press - will select five finalists, who will be notified by February 27, 2017 at the MIDO eyewear show. The winning student of the Coco Song Award will be named by October 9, 2017.