The beauty found in semplicity

Shot on location in Montreal, Quebec, the new campaign marks a gentle throwback to the most authentic essence of the KLiiK denmark brand: a focus on the beauty found in simplicity. “Through my KLiiK I see...” is the central theme of the new campaign, showing life through the eyes of the KLiiK man and woman. Everything has beauty, but the art of seeing is very different than looking. The KLiiK story showcased in the new visuals is about seeing things in a new light, and discovering that a single moment is what makes the difference. The new creative campaign, launching in Spring 2017, will be reflected in the company website redesign, a new brand video and lookbook, and in-store merchandising materials.