The 2017 Wonder campaign

With four new subjects, the 2017 campaign takes a close look at the wonders to be lived: #livethewonder that is art, architecture, tradition and modernity, just like Made in Italy. In the center of the communication MIDO has placed a totally Italian “great beauty”. Spatial geometries and light that evoke De Chirico, made even more exquisite by elements that are the symbols of homebred design. Fashion and Italian style are the link with a message that praises Italy’s ability and creativity observed through MIDO lenses. In highly evocative images of Italian art and architecture, very beautiful eyewear shares center-stage with the face and charm of Lidia Comini, a young Italian model of international fame and by many observers believed to be one of the emerging icons of Italian beauty.