Sergio Tacchini enters the eyewear world with Gem

The Italian sportswear brand Sergio Tacchini will be joining the eyewear world thanks to a license signed with Gem Lunetterie of France. The agreement was reached through the negotiation of IMG, a partner of Sergio Tacchini in the search for international licenses since 2012. This opens up a new market for Sergio Tacchini and eyewear will enrich the brand’s offer, which to date includes apparel – for tennis and other sports - lingerie, beachwear, footwear, a kid’s collection, perfumes, watches and homewear. Starting next year, it will include sunglasses and optical eyewear, essential accessories for a total look. From February 2018 the new collection will be available at the brand’s main retailers and select opticians’ stores throughout Europe. A preview of all the models in the new collection will be presented in October.