
Safilo’s entry into wearable technology
Safilo has signed a strategic research and development partnership and licensing agreement with Interaxon, the world leader in consumer brain sensing technology. The project will be called SafiloX. “ SafiloX is the perfect intersection of our renowned iconic eyewear design and authentic quality craftsmanship dating back to 1878, the leading brain sensing technology application, and today's most coveted consumer search to master mental focus and strength to achieve enhanced personal performance and well-being,” said Luisa Delgado, CEO of Safilo. “It is neither another example of technology mounted on frames, nor technology for its own sake. With SafiloX our group leverages its legendary passion for product and people for a wearable eyewear proposition of unparalleled fit and comfort, aspirational design and style, and compelling consumer relevance.” This partnership enables Safilo’s entry into wearable technology.