Safilo focuses on luxury

Safilo Group opens its Atelier Division with Elie Saab Couture and Oxydo. Positioned above the fashion luxury segment, Atelier offers to the most discerning customers across the world an exclusive new eyewear selection of highly sophisticated brands. It will be available in the most exclusive specialist optical and fashion boutique stores, rigorously selected across the world. The Atelier brands will be presented in bespoke collections, designed with limited pieces in capsule collections, and exclusive Limited Editions made to order. “With Atelier, we enter as per our 2020 Strategic Plan also the Segment of Super Luxury Eyewear. It offers very interesting growth and profitability rates” says Luisa Delgado, CEO of Safilo.