Safilo: a new exclusive partnership for Saudi Arabia

Safilo Group announced an exclusive distribution agreement with Dr. Mazen Fakeeh C. Healthcare Company for the Kingdom of Saudi Arabia, starting from mid-June 2017. Concurrently, the Group renews its partnership with Optitalia Gulf for the independent retail distribution across Safilo’s other GCC countries, building on its partnership of over 25 years. A world-class eyewear experience will be offered to local retailers in the Kingdom of Saudi Arabia in the two new Jeddah and Riyadh showrooms. In 2016, the Group saw exceptionally strong growth across its IMEA region, with double-digit growth for the second consecutive year. The dedicated regional focus served to build awareness and distribution of Safilo’s brand portfolio across the GCC countries and channels.