Safilens has a new Benelux distributor

Safilens announces its new partnership with Belgian distributor, LensGroup BVBA. It will be the exclusive distributor of its products in Belgium, the Netherlands and Luxembourg for the next 6 years. With more than 400,000 customers, LensGroup BVBA is one of Europe’s three largest e-commerce businesses specializing in contact lenses and lens care products. The Antwerpbased LensGroup is known for its high quality standards and reliability, as well as its prompt and efficient service, both online and off, thanks to its network of independent opticians. According to Vincenzo Bruno, Sole Director of Safilens: “Based on the professionalism of their team, we have no doubt that LensGroup BVBA will play a prominent role in the success of our products in Benelux. This pivotal partnership will boost our positioning and our business in countries that are an extremely important market for us”.