Rudy Project opens its first interactive store

Rudy Project has inaugurated its first experiential store in Manila (Philippines). The new flagship store, which covers 184 square metres, is located in the Uptown Place Mall in Fort Bonifacio and offers customers the chance to try out Rudy Project sunglasses and helmets via interactive galleries dedicated to different sports: from golf to cycling to shooting, in a virtual reality experience, or crash tests to check the impact resistance of ImpactX™ photochromic lenses. Next to the interactive booths, visitors can find the brand’s entire range of products on display: sports sunglasses with three different lens technologies, safety helmets for cycling and triathlon, and a comprehensive collection of sports and lifestyle eyewear. The Manila store is the first interactive Rudy Project shop and joins the other ten single brand retailers already operating around the world.