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Rossella Leanza wins the Coco Song Award

Rossella Leanza wins the Coco Song Award

The “Liè féng in colours” project by Rosella Leanza has won the first edition of the Coco Song Award, the contest organised by Area98 in collaboration with Harim Accademia Euromediterranea to offer young talents in the world of design the opportunity to present their own take on the celebrated Coco Song collection. For her project, she drew inspiration from the art of ceramics, which reached stunning level of sophistication during the Song dynasty, becoming one of the most emblematic facets of Chinese culture from the period. The unveiling of the winner was followed by a selection processes whereby prototypes made by the five final finalists were evaluated on the basis of their degree of uniqueness, wearability and marketability, as well as for their alignment with the brand’s target market and the overall quality of the frames, from design to production.
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