Premium acquires majority of Ic! Berlin

Premium Equity Partners takes over majority of shares of the Berlin eyewear manufacturer. The company focus will remain on organisational growth through the development of new international markets and expansion in, and acquisition of new target groups. Design, innovation and the strength of the brand itself will drive new growth. Future investments will fortify these core strengths, allow ic! berlin to capitalise on the potentials of digitization & individualization and ultimately strengthen their relationships with trade partners and end customers.Ralph Anderl, until now the sole owner of the company, sells off the majority of shares. He now takes on his new position as a member of the advisory board with his remaining shares. CEO Jörg Reinhold takes over in the company by way of succession plan.