Nuiit reveals all

The Turin brand has chosen striking photos by local photographer Elisabetta Rosso to illustrate its collection of sunglasses inspired by Inuit snow goggles. A teacher at Nikon School Travel and organizer of photography tour vacations in North Europe, Africa and the United States, Elisabetta Rosso’s work reveals the Great North region which inspired the birth of Nuiit and influences all the brand’s glasses collections in every aspect, from the name onwards. Glaciers, the Northern lights and spectacular, unspoilt landscapes all contribute to (on the brand’s website and in their advertising campaigns) the values that distinguish Nuiit: the originality of the glasses, which are made entirely in Italy with careful attention to design detail, as well as the concept of wellness in the form of total protection of eyes from harmful UV and HEV rays. This protection comes thanks to the lenses in tempered optical glass which guarantee excellent vision even in conditions of scarce lighting, and the reduction of blue light exposure (one of the biggest dangers for the human eye).