Nikon joins DaTE

For the first time the Italian subsidiary of the Japanese brand dedicated to the world of lenses will be at the Leopolda Exhibition Center in Florence for the 5th edition of DaTE. “For us this event is an excellent opportunity to create visibility for our brand and introduce it to opticians who want to stand out on the market, precisely the reference public at this event”, confirmed Paolo Cassinari, who became Nikon Business Unit Director almost two months ago. DaTE is part of the development strategy scheduled for the coming months, which aims at consolidating a business model oriented toward supporting the development of optical companies through one of the world’s best known brands and one that enjoys non-standardized distribution.