New images for La Matta

“Animal Instinct” is the mantra behind the new advertising campaign by the Area98. The advertising campaign features a sensual woman whose femininity explodes in the images, accompanied by natural detailing such as ostrich and peacock feathers, which reflect the animal inspiration behind a collection of eyewear. Colour is the unquestionable protagonist of the models in the collection: brilliant, intense shades merge with fine decorations inspired by the art of goldsmithing on the temples. La Matta is targeting the kind of eclectic, exuberant personality expressed in the new shots, which use patterning, shading and detailing to capture the very essence of feminine seduction.