New Evatik merchandising program

WestGroupe recently launched their all new Evatik merchandising and point of sale material. The new display program echoes the understated luxury of the brand. Constructed from high density cardboard, the new displays feature a carbon fiber inspired pattern offset by a metallic logo which has a high-tech, masculine appeal. The clean, modern look of the brand is showcased in the 5-piece collection that includes a 4-piece display with a swivel panel, a 1-piece display, a display tray, a name plate and a tilting mirror.“The new collection of displays evokes the essence of the brand and has the added bonus of being recyclable, which is a growing concern in today’s marketplace,” says Beverly Suliteanu, WestGroupe Vice President of Product Development.