Moscot arrives in Rome

Moscot, the family-run brand founded in New York City 102 years ago, continues to strengthen its presence in Europe by opening its first mono-brand store in Rome at the beginning of March. The site of a creative, diversified and vast urban community, the Italian capital is where art and history converge on every corner and where the world of the brand, in the typical style of the Lower East Side of New York City, opens its doors at 267 Via Cola di Rienzo, in the heart of the city. The opening in Rome follows the new store in London and the company’s European HQ in Lugano, Switzerland. To date, the brand is available at 800 optical outlets in 23 European countries.