MIDO is also education and research
Otticlub is the conference area at MIDO that was created to host seminars, conferences, courses, product presentations and training sessions for eye care professionals. The entrance-free meetings are scheduled for all three days of the fair. Italian/English simultaneous translation is available for participants. The complete list is as follows:SATURDAY FEBRUARY 25th11 a.m. - noon"The glasses hype - Advertising & Eyewear": for visitors who want to find out more, the exhibition in the More area will reveal all in further detail.Noon – 1 p.m.Vision conditions during driving: the type of lenses to recommend.1 p.m. – 2 p.m.Optic distribution in France: state of the art, web channel relationships, comparison with Italy and the possible evolutions after recent market events. 2 p.m. – 3:30 p.m.Frames & Lenses3:30 p.m. – 3:45 p.m.The ‘luce, occhio, visione’ (Light, Eye, Vision) exhibition and the LOV4VISION project.3:45 p.m. – 4 p.m.B2Eyes Surveys.4 p.m. – 5 p.m.Methods, Training, Marketing: A Powerful Partnership. IT Experience, Master and Velvet Media join forces to bring you an innovative approach to the optics market.5 p.m. – 6 p.m.Lights, camera, action! Video marketing strategies for successful optic campaigns.SUNDAY FEBRUARY 26th10 a.m. – 11 a.m.The sunglasses landscape in Italy: competitive map from Sinottica.EU market dynamics and their impact on retailer and manufacturer performances.11 a.m. – noonOptical Monitor 5th Wave: Market Scenarios and Consumer Habits in the USA, China, Japan and Russia. Powered by GfK for MIDO and Silmo.Noon – 1 p.m.How are the new lifestyle choices and consumer habits reflected in eyewear? The new generational segments and trends. Powered by Future Concept Lab for MIDO.1 p.m. – 2 p.m.Blue light and eye conditions.2 p.m. – 3 p.m.CDV Not-for-profit: an alliance between operators in the vision and eye health sector3:30 p-m. – 4:30 p.m.Galileo Tour 2017, closer to eye clinics with technologies and commitment to ethical practice. 5 p.m. – 7 p.m.Information and communication to support the new relationships between opticians and eye clinics.MONDAY FEBRUARY 27th11 a.m. – noonA local development model for the promotion of economic and cultural growth in the Belluno province: the Cultural District of the Dolomites.Noon – 2 p.m.Medical and personal protection devices: the renewal of the EU Law.AQUARIUS ROOM – CONGRESS CENTRE – LEVEL 11 p.m. – 2 p.m.Elisa Project – Primary Prevention of Amblyopia. Paediatric frames and lenses.2 p.m. – 3 p.m.Optic distribution: from the distribution channel to the integrated production line.3 p.m. – 4 p.m.The European driving licence and the implications for sight.
