Marchon signs up with Longchamp

Longchamp and Marchon Eyewear have announced the signing of a global license agreement for the development, manufacture and distribution of Longchamp Eyewear collections under the guidance of Longchamp’s artistic director, Sophie Delafontaine. The launch of the new women’s line complete with sun and optical models is scheduled for the F/W 2017 season. The aim of the partnership is the expansion of brand presence to include a key fashion accessories segment. The collections will be available, worldwide, at Longchamp boutiques, select optical centers, on multi-brand fashion channels and at travel retail outlets. Nicola Zotta, Marchon Eyewear president and CEO, said this about the agreement: “Longchamp is a very important new entry in Marchon’s brand portfolio and will contribute to our expansion.”