Kaos relies on colour for its new adv campaign

A veritable explosion of colours is at the heart of the new advertising campaign from Kaos, the youthful brand belonging to Area98. All of the ingredients that have made the brand a success – creativity, transgression, passion and energy – are channelled by the new images, which showcase a gritty, vibrant collection designed for bold personalities who feed off strong emotions. The decorations on the frames are underlined by exuberant colours which reflect in the details of the faces photographed, giving life to an innovative, extravagant form of expression, and one that most certainly does not fit the mould. A melting pot of unexpected sensations is sparked by the playful colour contrasts, evoking the unmistakeable “apparent chaos” which represents the brand’s core inspiration.