Jennifer Lopez is the new Guess? Girl

Guess? has chosen the new face of the Guess Jeans Spring 2018 advertising campaign: actress, singer, dancer, entrepreneur, philanthropist and fashion icon, Jennifer Lopez. Directed by Paul Marciano, co-founder of Guess?, and shot by fashion photographer Tatiana Gerusova, the setting of the campaign is an elegant villa. The images conjure up the brand’s classic campaigns inspired by Lopez’s aesthetic style and professional life as a Las Vegas showgirl and Hollywood actress. J. Lo, the exact personification of the Guess? Girl’s characteristics, is an established, iconic and sensual artist, the perfect femme fatale.