Hailey Baldwin is the star of Bolon Eyewear campaign

The face of the new 2017 campaign for Bolon Eyewear - a brand in the Essilor group’s portfolio since 2013 -is young American top model Hailey Baldwin.Chosen as the brand testimonial for the United States, Europe and China, Baldwin is well-known for her sense of style and avant-garde fashion that in just a short time made her one of the world’s most famous trendsetters with over 9 million followers on Instagram. Shot in Los Angeles, the campaign tells the “Be real, Be Unique” story, the philosophy at the basis of the brand’s communication.Essilor also announced that since April the brand has been available in Italy exclusively at Centri Specialisti Varilux and Eyecode Center. The eyewear - optical, sun and for children - is distributed by FGX International Italy, a group company since 2011.