Einer Italia and Valentin Yudashkin: together till 2021

Einar Italia announces the early renewal of its license for the design, production and distribution of VALENTIN YUDASHKIN sunglasses and eyeglass frames. The partnership, launched by the new company in the Belluno eyewear sector in early 2016 with one of Russia’s leading fashion designers, will last through to 2021. “Our aim,” comments Stefano Cannicci, Chairman of Einar Italia, “is to invest heavily in the Valentin Yudashkin brand; at the last MIDO Eyewear Show we participated with a monobrand stand, a decision validated by the success we enjoyed and the interest demonstrated by those in the business. The collection has been present for years on the Russian market and is now proving very popular in other countries as well”. “In the Valentin Yudashkin sunglasses and eyeglasses ranges we wanted to maintain the feminine touch of Galina, Valentin’s daughter and new artistic director of the brand, focusing on understatement and elegance together with maximum wearability and comfort. We hope,” concludes Stefano Cannicci.