Eblock invests in social media

For the launch of the sun clip-on by its Eblock brand - available at outlets from September 2017 - Som Eyewear is counting on an alternative campaign: a short storytelling video. Shared on social media since June, the video talks about the brand’s values in a fresh and immediate language aimed at captivating a young, dynamic audience. The main player is a classic hipster who’s careful about detail and loves the simple, immediate, linear shapes and leading-edge design, like the one by Eblock eyewear. A Messenger, he sprints through traffic to fulfill his mission: deliver a message. He wraps it, jumps on his bike and sets off: when he reaches his destination, he is met by... (to find out how it ends, log on to the company’s social profile).