
DaTE arrives in Florence
From 23 to 25 September, the Stazione Leopolda in Florence will be home to DaTE, the event that combines experimentation, innovation, luxury and contemporaneity, giving life to new cultural trends.For 3 days, 136 companies from over 20 countries will present the very best of avant-garde eyewear to satisfy an audience increasingly attentive to excellence and originality. In fact, the Stazione Leopolda in Florence, an exceptional location in a city brimming with charm and glamour, will be home to the fifth edition of DaTE, the industry's coolest event that combines experimentation, innovation, luxury and contemporaneity.From 23 to 25 September 2017, a stone's throw from the Santa Maria Novella railway station, an audience of eyewear industry operators will be able to see the latest trends coming from France, the USA, India, the UK, Japan, Switzerland, Belgium, Germany, Spain, Australia, Denmark, Canada, Austria, Luxembourg, Portugal, Hong Kong, Russia, Sweden, Ireland, as well as, obviously, Italy.The exhibition space will be split into five areas: MILLENNIALS, dedicated to the newest brands that dictate the new street-style trends; ICONS, exhibiting creations by the most famous avant-garde designers who have always been a source of inspiration for the entire industry; LUXURY, for the extraordinary collections of the most luxurious and exclusive brands; ALCATRAZ, designed for brands that express new contemporary suggestions. Finally, a raised space known as BALCONY will display the present and the future of eyewear from a new perspective … To attend the event, which is free, you must register on the website www.dateyewear.com, filling in the specific form found on the homepage. DaTE is open from 10am to 7pm on Saturday 23 and Sunday 24 September, and from 10am to 5pm on Monday 25 September.A dedicated app will also soon be available, enabling you to see all the exhibitors, keep updated on the news and easily obtain all useful information on the event. The app for iOS and Android will soon be available for download from the website.