Contract renewal for De Rigo and Escada

The two companies have renewed their licensing agreement for the design, production and worldwide distribution of the brand of designer glasses and sunglasses, Escada Eyewear, until 2023. De Rigo and Escada have worked together since 2004 and have recently recorded excellent double digit growth figures in the largest European and Asian markets.The European market registered particularly good results in German-speaking countries (Germany, Austria and Switzerland), thanks in part to the direct supervision of distribution introduced in 2016 with the opening of a business branch De Rigo Vision D.A.CH., and also to the local popularity of the fashion brand. In line with the image overhaul of Escada and the brand strategy of focusing on contemporary women, the two companies are working together on a new business offer comprising an even wider and more comprehensive range of products.