Blackfin’s abroad development process

Blackfin has opened its first single-brand showroom in Mexico City. The project is the result of the internationalisation process which the brand has successfully embarked upon. It was conceived out of the partnership between Nicola Del Din and the Mexico sales partner Moda y Vision Italiana, led by two young Italian entrepreneurs, Giancarlo Quacquarelli and Federico Pasquetto. The showroom also includes the sales offices and a warehouse which enables more efficient product distribution throughout the Mexican area. The commitment of the Italo-Mexican team have also allowed us to include Blackfin in three major optician chains in Mexico, all with an end to increasing the brand’s presence in areas with a strong tourist vocation. With this goal in mind, a Blackfin mini-store has been opened inside Doce-18, an exclusive concept-house in San Miguel de Allende. In addition, the coming months are set to see Blackfin’s introduction in a top-flight Mexican optician chain with stores in the country’s main airports, as well as the direct opening of further shop-inshops inside renowned boutique hotels.