Bestore is back

Following the success of the first two editions, Mido will be back with Bestore, the award for optical retailers, worldwide, that offer the best shopping experience. In line with the evolution in concept stores, with this award the Milan exhibition continues to promote the circulation of new ideas for the fundamental elements of an effective visual merchandising strategy: the importance of interior design, product displays and interaction with customers in a pleasant and creative environment. An international jury composed of sector leaders, trendsetters and marketing experts will choose “the best optical store in the world”. Last year the award went to Thomas Hobmaier, owner of Steingasse 14, Heidelberg, Germany. The first winners will be announced during this year’s edition of Mido. To apply go to www.mido.com/bestore-award.