Avant-garde eyewear goes to Florence

In September: ‘DaTE’, the event dedicated to the eyewear industry that brings together experimentation, innovation, luxury, fashion and contemporary styles, paving the way for new cultural trends.The fifth edition of DaTE, the event dedicated to innovative eyewear encapsulating different worlds, personalities, identities and ways of conceiving an object creatively designed, will take place in the enchanting city of Florence, a focal point for tourists from across the world.DaTE will take place between 23 and 25 September 2017 at the Leopolda, one of the first train stations in Italy, a stone’s throw away from the Santa Maria Novella train station. The location embodies the spirit of the event thanks to its commitment to creativity and originality, where more than 100 companies from across the world will present their own creations in an attempt to dazzle industry experts.All exhibition areas have already sold out, clearly demonstrating that avant-garde eyewear brands are showing an ever-growing interest in the coolest event that the industry has to offer, where experimental and innovative eyewear go hand-in-hand with luxury, fashion and contemporary styles.DaTE arises from the ideas and willpower of passionate people with expert knowledge and love for eyewear who never stop taking challenges and pursuing dreams shared with equally passionate visitors. Last year at The Mall in Milan, more than 2,300 visitors, both buyers and experts, attended the event.DaTE will be open from 10am to 7pm on Saturday 23 and Sunday 24 September, and from 10am to 5pm on Monday 25 September, with free admission.The website www.dateyewear.com is constantly updated and the entire exhibitor catalogue and registration form will soon be available, enabling visitors to print their entry pass directly.