Advertising on show

Great news await exhibitors and operators at MIDO 2017: The Glasses Hype - Advertising & Eyewear: from medical device to icon, an exhibition that tells the story of eyewear and lenses through advertising from the early 1900s to the present day. The exhibition will be located in MORE! The exhibition is aimed at leaving a strong emotional memory of this experience through a balanced presentation of images, information and entertainment. “We asked all the companies taking part in MIDO to send us images, posters, films, brochures and their advertising and marketing materials (...)” - explained MIDO president Cirillo Marcolin - “ It isn’t intended to be solely an exhibition: we want to inspire the sector operators who come to MIDO every year to reflect on and discuss the future of communication in the eyewear sector”.