450 relaunches GF Ferré in Italy

450, a company well-known for its brand Ultra Limited, has signed a threeyear deal with V Italian Concepts to distribute GF Ferré eyeglasses and sunglasses throughout Italy. "We are extremely proud to be able to distribute the GF Ferré brand in Italy following months of negotiations," 450’s board of directors told WMIDO. "The collection we are going to be relaunching fits in perfectly with our product portfolio since it is very different from Ultra Limited in terms of price, type and style. GF Ferré has always been symbolic of Italian style and, following careful design work and quality improvements, it is ready to make its way back onto the eyewear market", concluded the board of directors. Distribution in Italy will begin on 1 January 2018 but before this, the collection will be previewed from early October.