Vanni chooses Matera for the setting of the new collection

For the setting of the new collection to be presented on its own magazine, Vanni has chosen Matera, a city that has been inhabited for over 8000 years, for a strong light and colour relationship. It is not simply a backdrop, but a place that represents the very soul of Italy with its historical importance and immense artistic patrimony. A territory that has successfully capitalised on its timeless beauty and rewarded by becoming the European Capital of Culture in 2019. Matera is a city built from stone made unique by its people: Vanni has chosen everyday inhabitants and tourists to model the new collection, watching them having fun as they pose for their close-up in their fancy glasses. The Vanni Magazine is printed in tabloid format, translated in 3 languages and distributed worldwide.