A capsule collection for Mad in Italy

Lightness and flexibility are the key words in Mad in Italy Up!’s capsule collection. It is available in four shapes and six colours and features a mirrored effect. “The project was developed to meet market demand”, explains Claudio Dalla Longa, Mad in Italy designer and creative director. “Our customers are increasingly looking for unique and less niche pieces. They want to wear glasses with a strong image that are particular and unique. This combination of shapes, colours and mirror effects in the new Mad in Italy Up!’s capsule collection is one of a kind on the market”. The collection comes in a recycled tin box with a mirror on the inside of the lid.