The Fashion Tsar
Moscow stylist Valentin Yudashkin talks to WMIDO about what’s happening in Russia’s fashion industry.What kind of fashion products are Russian people looking for?Russian customers, especially those who keep up with fashion, always pay attention to trends, they are interested in new world fashion designs. Russian clients need really modern goods. At the same time they also worry about the price of the goods.In your opinion, what direction is Russian fashion taking?Russian fashion has its original roots. If one examines the history of our costumes, Russian attire will speak for itself. However, there are international trends to which attention should be paid and with which it is interesting to work. Certainly, Russian fashion takes such trends into consideration but it maintains its own identity.What kind of frames and eyewear do they prefer?Today glasses are an accessory that is as important as, for example, a bag. Modern fashion proposes glasses for autumn and winter, for summer vacations, for coming out. These are all different trends, and rather wide-ranging ones. If we’re talking about evening glasses for the evening, Russians prefer effective and elegant models with inlays and decorative elements. For the beach, Russian women choose styles that match the color of their swimsuit or bag. In general, glasses are always a change in mood.Why did you decide to enter the eyewear market?When you work with various Italian companies and create some innovative products and articles, of course you feel like trying something new; for example, launching an eyewear line and promoting it with the help of real professionals. It goes without saying that, being involved in fashion, I work with various accessories, and today glasses are an essential accessory, too. That is why the development of the line and the launch of the Valentin Yudashkin eyewear collection was an understandable and justifiable decision.What are your expectations for your eyewear collection on foreign markets?Our collaboration with the Italian factory will introduce our products to an international public and demonstrate our achievements.
